Publicidad Comunicación Integral en Marketing Treviño M. , Rubén Mc Graw Hill Interamericana de Mexico |
Publicidad y Promoción: Perspectiva de la Comunicación de Marketing Integral Belch, George / Belch, Michael Mc Graw Hill Interamericana de Mexico |
Como Hacer Publicidad, un Enfoque Teorico-Prectico Figueroa, Romeo Pearson Educacion de Mexico S.A. de C.V. |
Exito de Ventas y Calidad Literaria. Incursiones de las Teorias y Practicas Lopez de Abiada, Jose Manuel (Ed.) Editorial Verbum |
Título: Manangement | ||
Autor: Robbins Stephen P. | Precio: $615.00 | |
Editorial: Pearson/Prentice Hall | Año: 2008 | |
Tema: Ventas, Publicidad, Negocios | Edición: 10ª | |
Sinopsis | ISBN: 9780132090711 | |
Management theories come to life with insights from real managers! This best selling principles text vividly illustrates management theories by incorporating real-life perspectives from a myriad of managers on their greatest challenges and successes. In the tenth edition, new features further integrate real managers' experiences into the text, helping students understand more clearly what being a manager is all about. For undergraduate principles of management courses. MARKET SPOTTERS: Williams, Management 5e, 2009, Cengage; Daft, Management, 8e, 2008, Cengage; Plunkett, Management, 9e, 2008, Cengage; Hellreigel, Managing: A Competency Approach, 11e, 2008, Cengage; Jones/George, Contemporary Management, 5e, 2008, MGH; Kinnicki/Williams, Management, 3e, 2008, MGH; Griffin, Management, 9e, 2008, HM; Kreitner, Management, 11e, 2009, HM; Bateman, Management: Leading & Collaborating, 8e, 2009, MGH; Schermerhorn, Management, 9e, 2008, Wiley |