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Título: Selling Today: Partnering To Create Value | |
| Autor: Manning; Ahearne; Reece | Precio: $3232.00 | |
| Editorial: Pearson/Prentice Hall | Año: 2011 | |
| Tema: Ventas | Edición: 12ª | |
| Sinopsis | ISBN: 9780132109864 | |
| Extensive, real-world applications, carefully integrated with current personal selling concepts.
Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople. |
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Última actualización: Jul 2019