Librería Bonilla. Desde 1950

	Título: New Products Management
	Autor: Crawford Merle/ Di Benedetto Anthony	Precio: $525.00
	Editorial: Mc Graw Hill Interamericana de Mexico	Año: 2007
	Tema: Empresa, Mercado de Empresas, Tecnicas	Edición: 9ª
	Sinopsis	ISBN: 9780071263368
	New and Updated Examples and Applications: Integrated Throughout the text, new examples and applications are integrated to give the student a view of how products are developed in different companies. Examples such as the iPhone help students understand the relevancy of the course. New and Updated Examples and Applications: Integrated Throughout the text, new examples and applications are integrated to give the student a view of how products are developed in different companies. Examples such as the iPhone help students understand the relevancy of the course. New and up-to-date cases: Thirteen new cases, all from recent business headlines, are added to this new edition. New cases include Wii, Product (Red), Nokia, and Chipotle Mexican Grill. Instructors are able to use the new cases to remain up to date in the classroom. New and up-to-date cases: Thirteen new cases, all from recent business headlines, are added to this new edition. New cases include Wii, Product (Red), Nokia, and Chipotle Mexican Grill. Instructors are able to use the new cases to remain up to date in the classroom. Current topics: New topics are integrated throughout the new edition. Open innovation, user innovation toolkits, global product development teams, product development for radical innovations, and public policy issues such as the greenhouse effect and fast-food nutrition issues are the topics that embrace the new edition.

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