Dirección de Ventas: Organización del Departamento de Ventas y Gestión de Vended Artal Castells, Manuel Alfaomega Grupo Editor S.A. de C.V. |
Comercio Internacional (I): Mercadotecnía Internacional Importación-Exportación Mercado H, Salvador. Cesol |
Manual Para Elaborar un Plan de Mercadotecnia Fernandez Valiñas, Ricardo Mc Graw Hill Interamericana de Mexico |
Técnicas de Investigación de Mercados Márques Asensio, Felicidad Alfaomega Grupo Editor S.A. de C.V. |
Título: Market Leader (Intermediate Sb) | ||
Autor: Cotton / Falvey / Kent | Precio: $516.00 | |
Editorial: Pearson Education, Inc. | Año: 2005 | |
Tema: Mercadotecnia, Liderazgo, Empresa | Edición: 1ª | |
Sinopsis | ISBN: 9780582838093 | |
Market Leader brings today's business issues straight into your classroom.
Created with the Financial Times newspaper, Market Leader has Case Studies that really work, authentic articles from the FT and lots of additional components. * Students read authentic texts from the Financial Times and other business sources * The Skills section in every unit develops the skills needed to carry out business tasks, such as decision making * Authentic listening with business experts |