Marketing And Outreach For The Academic Library: New Approaches And Initiatives Lee Eden, Bradford Rowman & Littlefield Publisher Inc |
Dirección de Ventas: Organización del Departamento de Ventas y Gestión de Vended Artal Castells, Manuel Alfaomega Grupo Editor S.A. de C.V. |
Comercio Internacional (I): Mercadotecnía Internacional Importación-Exportación Mercado H, Salvador. Cesol |
Título: Global Marketing Management | ||
Autor: Kotabe, Masaaki / Helsen, Kristiaan | Precio: $600.00 | |
Editorial: John Wiley & Sons Inc. | Año: 2008 | |
Tema: Marketing, Mercadotecnia, Gerencia | Edición: 4ª | |
Sinopsis | ISBN: 9780471755272 | |
Global Marketing Management prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment. The approach presents marketing with an interdisciplinary, cross-functional perspective, where the marketer has a sound understanding of how the various functional areas interface with marketing. |