Comercio Internacional (I): Mercadotecnía Internacional Importación-Exportación Mercado H, Salvador. Cesol |
Conocimiento Para Innovar. Cómo Evitar la Miopía en la Gestión del Conocimiento Arboníes, Ángel Ediciones Diaz de Santos |
2007 Level 1. Financial Statement Analysis. Vol 3. Cfa Institute. Pearson Educacion de Mexico S.A. de C.V. |
Título: Value Profit Chain: Treat Employees Like Customers And Customers Like Employees | ||
Autor: Heskett / Sasser / Schlesinger | Precio: $420.00 | |
Editorial: Free Press | Año: 2003 | |
Tema: Valores, Empresa, Sociales | Edición: 1ª | |
Sinopsis | ISBN: 0743225694 | |
Serving employees well and knowing when to "fire" a customer will boost a firm's bottom line, according to this team of Harvard Business School professors. The authors of The Service Profit Chain here stress the creation of lifetime customers and detail the complex relationship between employee satisfaction, customer retention and profitability. |