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Título: Strategy Concept And Process. A Pragmatic Approach | |
| Autor: Hax, Arnoldo C. ; Majluf, Nicolas S. | Precio: $504.00 | |
| Editorial: Pearson/Prentice Hall | Año: 1996 | |
| Tema: Tecnologia, Estrategias, Empresa | Edición: 2ª | |
| Sinopsis | ISBN: 9780134588940 | |
| Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world. | ||
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Última actualización: Jul 2019