Marketing And Outreach For The Academic Library: New Approaches And Initiatives Lee Eden, Bradford Rowman & Littlefield Publisher Inc |
Dirección de Ventas: Organización del Departamento de Ventas y Gestión de Vended Artal Castells, Manuel Alfaomega Grupo Editor S.A. de C.V. |
Comercio Internacional (I): Mercadotecnía Internacional Importación-Exportación Mercado H, Salvador. Cesol |
Título: Marketing Strategy: A Decision-Focused A. | ||
Autor: Walker/ Mullins/ Boyd/ Larreche | Precio: $352.00 | |
Editorial: Mc Graw Hill Interamericana de Mexico | Año: 2006 | |
Tema: Mercadotecnia, Marketing, Estrategias | Edición: 5ª | |
Sinopsis | ISBN: 0071116745 | |
As the reader will see from the outset in Chapter 1, marketing decision making is a critical activity in every firm, including start-ups --not just in big companies with traidional marketing departments. |