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Título: Principles Of Marketing | |
| Autor: Keller, Kotler; Armstrong, Gary | Precio: $3488.00 | |
| Editorial: Pearson/Prentice Hall | Año: 2011 | |
| Tema: | Edición: 14ª | |
| Sinopsis | ISBN: 9780132167123 | |
| Learn how to create value and gain loyal customers.
Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. |
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