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Título: Consumer Behavior | |
| Autor: Schiffman, Leon G/ Lazar Kanuk, Leslie/ Wisenblit, Joseph | Precio: $780.00 | |
| Editorial: Pearson/Prentice Hall | Año: 2009 | |
| Tema: Marketing, Consumidores, Textos | Edición: 10ª | |
| Sinopsis | ISBN: 9780135053010 | |
| Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing. |
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