DF (55) 55 54 94 02 • Cuernavaca (777) 102 83 86
Síguenos en:
 |  |  |
(55) 55 54 94 02
Libros relacionados
|
Título: Marketing Management | |
| Autor: Kotler / Keller | Precio: $746.00 | |
| Editorial: Pearson/Prentice Hall | Año: 2008 | |
| Tema: Marketing, Gerencia, Mercadotecnia | Edición: 13ª | |
| Sinopsis | ISBN: 9780136009986 | |
| Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management |
||
Disponibilidad: Bajo pedido
ó
ó
Librería Bonilla SA de CV © Todos los derechos reservados. 2019
Última actualización: Jul 2019