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Título: Value Driven Intellectual Capital. How To Convert Intangible Corporate Assets In | |
Autor: Sullivan, Patrick | Precio: $490.00 | |
Editorial: John Wiley & Sons Inc. | Año: 2000 | |
Tema: Marketing, Valores, Capitalismo | Edición: 1ª | |
Sinopsis | ISBN: 9780471351047 | |
The book's appendix is a valuable distillation for corporate and financial executives, managers, researchers, and analysts of IC's basic working concepts and definitions, including the principles underlying value creation and value extraction, the concepts and strategies used by successful companies, the sources of value for knowledge companies, and the mechanisms used to convert that value into real profits. |