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Título: Why Crm Doesn´t Work | ||
Autor: Newell, Frederick | Precio: $360.00 | |
Editorial: Bloomberg Press | Año: 2003 | |
Tema: Negocios | Edición: 2003 | |
Sinopsis | ISBN: 1576601323 | |
Why CRM Doesn´t Work makes a compelling case for putting the costumer in the driver´s sear and allowing the customer to manage the relationship. the book is filled with practical examples and tips and is an ideal solution for business executives intent on avoiding CRM backlash. |