Título: Strategic Brand Management 2/E | ||
Autor: Keller | Precio: $566.00 | |
Editorial: Pearson Educacion de Mexico S.A. de C.V. | Año: 2003 | |
Tema: Administracion | Edición: 2ª | |
Sinopsis | ISBN: 0130411507 | |
This book deals with brands - why they are important, what they represent to consumers, and wath should be done by firms to manage them properly. |