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Título: Brand Culture | |
| Autor: Schroeder E/ Salzer-Morling Miriam | Precio: $797.00 | |
| Editorial: Routledge | Año: 2005 | |
| Tema: Sociologia, Cultura, Marketing | Edición: 1ª | |
| Sinopsis | ISBN: 9780415355995 | |
| This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include:
the role of consumption brand management corporate branding branding ethics the role of advertising. |
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Última actualización: Jul 2019