DF (55) 55 54 94 02 • Cuernavaca (777) 102 83 86
Síguenos en:
 |  |  |
(55) 55 54 94 02
Libros relacionados
 |
Pasado de Moda. Expresiones Culturales y Consumo en la Argentina R. Hallstead, Susan / A. Root, Regina Ampersand |
|
Fabric For Fashion, The Complete Guide: Natural And Man-Made Fibres Clive Hallett And Amanda Johnston Laurence King Publishing |
|
Título: Fashion Brands. Branding Style From Armani To Zara | |
| Autor: Tungate, Mark | Precio: $560.00 | |
| Editorial: Kogan Page | Año: 2008 | |
| Tema: Moda, Estilos, Empresa | Edición: 2ª | |
| Sinopsis | ISBN: 9780749453053 | |
| Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective. It examines how advertising, store design and the media have altered our fashion sense. The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products. | ||
Disponibilidad: Bajo pedido
ó
ó
Librería Bonilla SA de CV © Todos los derechos reservados. 2019
Última actualización: Jul 2019