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Título: Creative Advertising | |
| Autor: Pricken Mario | Precio: $560.00 | |
| Editorial: Thames And Hudson | Año: 2008 | |
| Tema: Marketing, Tecnicas, Estrategias | Edición: 2ª | |
| Sinopsis | ISBN: 9780500287330 | |
| Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color. |
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