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portada Descargar ficha PDF Título: Business And Society. A Strategic Approach To Social Responsibility
Autor: Thorne/ Ferrel/ Ferrel Precio: $2233.00
Editorial: Houghton Mifflin Año: 2007
Tema: Negocios, Estrategias Edición: 3ª
Sinopsis ISBN: 9780618823369
In Business and Society, 3/e, authors Thorne, Ferrell, and Ferrell introduce students to corporate responsibility by examining the connection between shareholders and stakeholders. The text's strong pedagogical framework reinforces core concepts and teaches students that social responsibility is not only about philanthropy, but also a strategic focus for fulfilling the economic, political, legal, and ethical responsibilities expected by its stakeholders--and the profitable results expected by shareholders. Through the use of case studies, best and worse practices, and real-life examples, the authors explore how companies fail or succeed according to their ability to adopt strategic social responsibility. The program's streamlined approach provides instructors with the opportunity to include other sources such as readings, cases, and projects. New online resources and a video program provide additional support for both instructors and students.
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