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Libros relacionados
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Título: Marketing | |
| Autor: Ferrel Pride | Precio: Desconocido | |
| Editorial: Houghton Mifflin | Año: 2007 | |
| Tema: Marketing, Tecnicas, Estrategias | Edición: 14ª | |
| Sinopsis | ISBN: 9780618799633 | |
| Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications. | ||
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