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Título: Sales Management: A Global Perspective. | ||
Autor: Honeycutt Earl/ Ford John/ Simintiras Antonis | Precio: $972.00 | |
Editorial: Routledge | Año: 2003 | |
Tema: Marketing, Negocios, Empresa | Edición: 1ª | |
Sinopsis | ISBN: 9780415300445 | |
As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. |