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portada Descargar ficha PDF Título: China And India: Opportunities And Threats For The Global Software Industry (As
Autor: Mcmanus, John Precio: $1230.20
Editorial: Chandos Publishing Año: 2007
Tema: Globalizacion, Sociedad, Ciencias Sociales Edición: 1ª
Sinopsis ISBN: 1843341581
Summary: In the last 30 years, the world's software industry has been developing rapidly and the landscape has also been changing dramatically. It is no longer predominately controlled by the developed countries such as the United States and the United Kingdom. This book examines the competitive and strategic issues faced by China and India through a political, economic, social, technological, environmental and legal analysis. The book also examines their competitive strengths and weaknesses and the potential risks for organisations looking to expand or invest resources in these two countries. The book also looks at the market strategies of both countries in a global context and identifies the critical success factors that have enabled China and India to gain competitive advantage in their respective markets. Importantly, the book examines the threats that these two countries pose to other countries looking to expand their presence in the global software markets.
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