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Título: Strategic Management And Competitive Advantage. Concepts | |
| Autor: Barney / Hesterly | Precio: $389.00 | |
| Editorial: Pearson Educacion de Mexico S.A. de C.V. | Año: 2008 | |
| Tema: Estrategias, Negocios, Conceptos | Edición: 2ª | |
| Sinopsis | ISBN: 9780136135203 | |
| For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations. | ||
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