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Título: E-Business: Strategic Thinking And Practice | |
Autor: Canzer, Braham | Precio: $1682.00 | |
Editorial: Houghton Mifflin | Año: 2006 | |
Tema: Negocios, Estrategias | Edición: 2ª | |
Sinopsis | ISBN: 0618519882 | |
Canzer's comprehensive approach to e-business centers on four key areas of strategic planning: technology, management, marketing, and finance. In clear contrast to other texts that overlook both management and finance, Canzer offers a concise introduction ideal for e-business courses or principles of marketing and management courses. |