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Título: Managerial Economics: Economic Tools For Today's Decision Makers | |
| Autor: Keat / Young | Precio: $734.00 | |
| Editorial: Pearson Educacion de Mexico S.A. de C.V. | Año: 2006 | |
| Tema: Mercadotecnia, Economia, Finanzas | Edición: 5ª | |
| Sinopsis | ISBN: 9780131860155 | |
| Table of Contents
1. Introduction 2. The Firm and Its Goals Appendix 2A: Review of Mathematical Concepts Used in Managerial Economics (Online Only) 3. Supply and Demand Appendix 3A: The Mathematics of Supply and Demand 4. Demand Elasticity Appendix 4A: Applications of Supply and Demand 5. Demand Estimation and Forecasting 6. The Theory and Estimation of Production Appendix 6A: The Multiple-Input Case Appendix 6B: Expressing the Production Function with the Use of Calculus 7. The Theory and Estimation of Cost Appendix 7A: A Mathematical Restatement of the Short-Run Cost Function Appendix 7B: The Estimation of Cost 8. Pricing and Output Decisions: Perfect Competition and Monopoly Appendix 8A: The Use of Calculus in Pricing and Output Decisions Appendix 8B: Break-Even Analysis (Volume-Cost-Profit) 9. Pricing and Output Decisions: Monopolistic Competition and Oligopoly 10. Special Pricing Practices 11. Game Theory and Asymmetric Information 12. Capital Budgeting, Risk, and Uncertainty Appendix 12A: Calculations for Time Value of Money (Online Only) 13. Multinational Corporation and Globalization 14. Government and Industry: Challenges and Opportunities for Today's Manager 15. Managerial Economics in Action: The Case of the Semiconductor Industry Appendix A: Statistical and Financial Tables Appendix B: Solutions to Odd-Numbered Problems (Online Only) Linear Programming (online only) Index |
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