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Título: Customer-Centric Marketing Strategies: Tools For Building Organizational Perform | |
| Autor: Hans-Ruediger Kaufmann | Precio: Desconocido | |
| Editorial: Igi Global | Año: 2013 | |
| Tema: Marketing | Edición: 1ª | |
| Sinopsis | ISBN: 9781466625242 | |
| As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies.
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance. |
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