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Título: E-Commerce 2013 Negocios, Tecnología, Sociedad | |
Autor: Laudon, Kenneth / Guercio Traver, Carol | Precio: $510.00 | |
Editorial: Pearson | Año: 2014 | |
Tema: Negocios, Tecnologia | Edición: 9ª | |
Sinopsis | ISBN: 9786073222938 | |
El comercio eletrònico, que en sus orìgenes fue un mecanismo ùtil para ventas al menudeo, se ha transformado en la plataforma ideal para transacciones a todos los niveles, especialmente B2B; lo que ha provocado un enorme cambio en las empresas comerciales y en el comportamiento del consumidor. |