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Título: Marketing Gurus, The | |
| Autor: Murrya, Chris | Precio: $490.00 | |
| Editorial: Portfolio | Año: 2006 | |
| Tema: Marketing, Manuales | Edición: 1ª | |
| Sinopsis | ISBN: 9781591841050 | |
| Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview's summaries have won it acclaim as the definitive selection service for sophisticated business book readers.
For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new, previously unpublished summaries_The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore. |
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