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Título: Marketing: An Introduction | |
| Autor: Armstrong, Gary; Kotler, Philip | Precio: $2752.00 | |
| Editorial: Pearson/Prentice Hall | Año: 2010 | |
| Tema: Marketing | Edición: 10ª | |
| Sinopsis | ISBN: 9780136102434 | |
| This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value_creating it and capturing it_drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool. |
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