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Título: Television And New Media. - Must-Click Tv. - | |
Autor: Gillan , Jennifer . | Precio: $522.00 | |
Editorial: Routledge | Año: 2011 | |
Tema: Television, Programacion | Edición: 1ª | |
Sinopsis | ISBN: 9780415802383 | |
Organized around key industrial terms - platforming, networking, tracking, timeshifting, placeshifting, schedule-shifting, micro-segmenting, and channel branding - this book is essential for understanding how creative and industrial forces have worked together to transform the way we watch TV... |