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Título: Integrated Advertising, Promotion, And Marketing Communications | |
Autor: Baack, Clow | Precio: $1408.00 | |
Editorial: Pearson/Prentice Hall | Año: 2009 | |
Tema: Marketing, Comunicacion, Comercio | Edición: 4ª | |
Sinopsis | ISBN: 9780136079422 | |
Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.
Integrated Marketing Communications The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. |