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Título: Strategic Management And Competitive Advantage. Concepts And Cases | |
| Autor: Barney, B. Jay; Hesterly, William S. | Precio: $3158.00 | |
| Editorial: Pearson/Prentice Hall | Año: 2010 | |
| Tema: Estrategias | Edición: 3ª | |
| Sinopsis | ISBN: 9780136094586 | |
| Core strategic management concepts without the excess.
What Is Strategy and the Strategic Management Process?; Evaluating a Firm's External Environment; Evaluating a Firm's Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk. |
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