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portada Descargar ficha PDF Título: Small Business Management. Entrepeneurship And Beyond
Autor: Hatten Precio: $2784.00
Editorial: Houghton Mifflin Año: 2005
Tema: Negocios, Desarrollo, Estrategias Edición:
Sinopsis ISBN: 9780618507252
Hatten offers a balanced look at both entrepreneurship and small business management_concentrating throughout on how a small organization can achieve and maintain a sustainable competitive advantage.

In response to reviewer suggestions, the Second Edition has been revised to feature financial and legal topics earlier. In addition, Hatten highlights e-commerce at relevant points throughout the text and in "@e-biz" boxed inserts that discuss online marketing, surfing for a franchise, and finding financing on the Web among other issues. The text also includes a full chapter on the business plan, plus two sample plans written by students for service and retail businesses.
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