Marketing And Outreach For The Academic Library: New Approaches And Initiatives Lee Eden, Bradford Rowman & Littlefield Publisher Inc |
Towards a Comparative Institutionalism: Forms, Dynamics And Logics Across The Or Pinheiro, Rómulo / Geschwind, Lars / Ramirez, Francisco / Vr Emerald Group Publishing Ltd . |
Mastering Digital Transformation: Towards a Smarter Society, Economy, City And N Hanna, Nagy Emerald Group Publishing Ltd . |
Reimagining Business Education: Insights And Actions From The Business Education Carlile, Paul / Davidson, Steven / Freeman, Kenneth / Thomas Emerald Group Publishing Ltd . |
New Perspectives On Research, Policy & Practice In Public Entrepreneurship (Vol. Liddle, Joyce / Mcelwee, Gerard Emerald Group Publishing Ltd . |
Técnicas de Negociación: Cómo Negociar Eficaz y Exitosamente Ovejero Bernal, Anastasio Mc Graw Hill Educacion |
Intelligence, Sustainability, And Strategic Issues In Management Rahim, Afzalur Transaction Publishers |
Research In Organizational Change And Development (Vol. 24) Noumair, Debra / (Rami) Shani, Abraham Emerald Group Publishing Ltd . |
Título: Studing Marketing. | ||
Autor: Blythe Jim. | Precio: $336.00 | |
Editorial: Sage Publications, Inc. | Año: 2006 | |
Tema: Marketing, Negocios, Empresa | Edición: 1ª | |
Sinopsis | ISBN: 9781412930888 | |
This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students havent heard about in their lectures.
This book is an antidote to the boring textbook that still tackles key areas addressed in marketing courses. It will challenge students thinking and help them get a good mark on their exams. |