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Título: Global Pharmaceutical Marketing: A Practical Guide To Codes And Compliance | |
| Autor: Grice, Judith | Precio: $2538.00 | |
| Editorial: Pharmaceutical Press | Año: 2007 | |
| Tema: Farmacologia, Guias, Marketing | Edición: 1ª | |
| Sinopsis | ISBN: 9780853697176 | |
| Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries. | ||
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