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Título: Creating Breakthrough Products: Innovation From Product Planning To Program Appr | ||
Autor: Cagan / Vogel | Precio: $351.89 | |
Editorial: Ft Press | Año: 2001 | |
Tema: Ingenieria, Innovaciones, Programacion | Edición: 1ª | |
Sinopsis | ISBN: 9780139696947 | |
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles. |