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Título: E-Commerce: Business, Technology, Society | |
| Autor: Laudon / Guercio | Precio: $1094.00 | |
| Editorial: Pearson/Prentice Hall | Año: 2009 | |
| Tema: Negocios, Economia, Sociedad | Edición: 5ª | |
| Sinopsis | ISBN: 9780136007111 | |
| This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available. | ||
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Última actualización: Jul 2019