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portada Descargar ficha PDF Título: Management Of Intangibles: The Organisations Most Valuable Assets
Autor: Bounfour, Ahmed Precio: $2170.00
Editorial: Routledge Año: 2003
Tema: Organizacion Edición:
Sinopsis ISBN: 9780415224932
The subject of intangibles and knowledge management is becoming increasingly more significant, particularly in the realms of finance, marketing and strategy. This comprehensive text provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the marketplace.
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