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Título: Sales Promotion Essentials. The 10 Basic Sales Promotion Techniques. . . And How | |
Autor: Schultz, Don | Precio: $260.00 | |
Editorial: Ntc Publishing Group | Año: 1998 | |
Tema: Ventas, Negocios | Edición: 3ª | |
Sinopsis | ISBN: 9780844233550 | |
This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
* Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field. |