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Título: Principles Of Marketing. - 11ed. | |
| Autor: Kotler / Armstrong. | Precio: $1920.00 | |
| Editorial: Pearson Educacion de Mexico S.A. de C.V. | Año: 2006 | |
| Tema: Comercializacion, Marketing, Probabilidades | Edición: 11ª | |
| Sinopsis | ISBN: 0131469185 | |
| Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. | ||
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