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Título: Consumers. 2a. Ed. | ||
Autor: Arnould | Precio: $319.00 | |
Editorial: Mc Graw Hill Interamericana de Mexico | Año: | |
Tema: Negocios, Consumidores | Edición: | |
Sinopsis | ISBN: 0071214267 | |
Reviewers praised the first edition of CONSUMERS as the most current text in the field in terms of research, and an innovator in the topics of satisfaction, internet technology, culture and globalization, and illustrative international content. |