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Título: Retail Management: A Strategic Approach | |
Autor: Berman / Evans | Precio: $1070.00 | |
Editorial: Pearson/Prentice Hall | Año: 2006 | |
Tema: Gerencia, Estrategias, Negocios | Edición: 10ª | |
Sinopsis | ISBN: 9780131870161 | |
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.
The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. |