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Título: Business Marketing Management: B2b. | ||
Autor: Hutt , Michael D, & Thomas W . Speh | Precio: $490.00 | |
Editorial: International Thomson Editores | Año: 2007 | |
Tema: Negocios, Marketing, Administracion | Edición: 9ª | |
Sinopsis | ISBN: 9780324361049 | |
This book is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. A basic marketing principles course (or relevant managerial experience) provides the needed background for this text.... |