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Título: Marketing Of High-Technology Products And Innovations | |
| Autor: Morh, Jakki; Sengupta, Sanjit; Slater, Stanley | Precio: $1856.00 | |
| Editorial: Pearson/Prentice Hall | Año: 2010 | |
| Tema: Marketing, Comercio, Tecnologia | Edición: 3ª | |
| Sinopsis | ISBN: 9780136049968 | |
| This book focuses on the unique characteristics of the high-tech environment and the marketing challenges those characteristics pose. Readers will learn best-practices high-technology marketing-adaptations to standard marketing practices for success in high-tech markets. Filled with decision frameworks and strategies that reflect cutting-edge research and practice, this book includes a plethora of global examples and applications. | ||
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