![]() |
Towards a Comparative Institutionalism: Forms, Dynamics And Logics Across The Or Pinheiro, Rómulo / Geschwind, Lars / Ramirez, Francisco / Vr Emerald Group Publishing Ltd . |
![]() |
Mastering Digital Transformation: Towards a Smarter Society, Economy, City And N Hanna, Nagy Emerald Group Publishing Ltd . |
![]() |
Reimagining Business Education: Insights And Actions From The Business Education Carlile, Paul / Davidson, Steven / Freeman, Kenneth / Thomas Emerald Group Publishing Ltd . |
![]() |
New Perspectives On Research, Policy & Practice In Public Entrepreneurship (Vol. Liddle, Joyce / Mcelwee, Gerard Emerald Group Publishing Ltd . |
![]() |
Técnicas de Negociación: Cómo Negociar Eficaz y Exitosamente Ovejero Bernal, Anastasio Mc Graw Hill Educacion |
![]() |
Intelligence, Sustainability, And Strategic Issues In Management Rahim, Afzalur Transaction Publishers |
![]() |
Research In Organizational Change And Development (Vol. 24) Noumair, Debra / (Rami) Shani, Abraham Emerald Group Publishing Ltd . |
![]() ![]() |
Título: Strategic Management, Concepts And Cases | |
Autor: Fred David | Precio: $759.00 | |
Editorial: Pearson/Prentice Hall | Año: 2008 | |
Tema: Empresa, Negocios, Tecnicas | Edición: 12ª | |
Sinopsis | ISBN: 9780136015703 | |
Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management _ one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more:
A new box on e-commerce appears in every chapter A new Cohesion Case featuring America Online illustrates key concepts at the end of each chapter Up-to-date international coverage has been integrated throughout the text Over 50 Experiential Exercises that help you learn new management skills A practical _ not theoretical _ orientation that shows you how to apply what you're reading about Available with "Mastering Strategy" _ the most extensive cross-platform business education resource in the world MYPHLIP _ Prentice Hall's industry standard Web gives you one-click access to all of the resources created by our award-winning team of educators. |