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Título: Mastering The Dynamics Of Innovation: How Companies Can Seize Opportunities | |
| Autor: Utterback, James | Precio: $208.45 | |
| Editorial: Harvard Business Review Book .- Hbs Press | Año: 1996 | |
| Tema: Ingenieria, Dinamica, Fisica | Edición: 1ª | |
| Sinopsis | ISBN: 9780875847405 | |
| The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort. | ||
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