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Título: Kleppner's Advertising Procedure | |
Autor: Lane / Whitehill / Russell | Precio: $966.00 | |
Editorial: Pearson/Prentice Hall | Año: 2006 | |
Tema: Publicidad, Comunicacion, Administracion | Edición: 16ª | |
Sinopsis | ISBN: 9780131404120 | |
Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. The book covers four basic concept of advertising: the place of advertising, planning the advertising, managing the advertising, and media. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising. |