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Título: Marketing Channels | |
| Autor: Coughlan / Anderson | Precio: $713.00 | |
| Editorial: Pearson/Prentice Hall | Año: 2006 | |
| Tema: Marketing, Mercados, Finanzas | Edición: 7ª | |
| Sinopsis | ISBN: 9780131913462 | |
| "I think the author's writing style is very readable, understandable, and it is the appropriate level for my students." _ Northern Arizona University reviewer
" [Marketing Channels is] up to date from a theoretical perspective....I found it stimulating and challenging." _ Southern Illinois University reviewer "I found the writing very clear and well done. It is appropriate for college students and the examples are interesting and apropos." _ Quinnipiac University reviewer "Strength of this book is that it is the definitive book on the subject matter...it provides the most thorough information that any book on the market." _ Indiana State University reviewer |
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