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Título: Rise And Fall Of Strategic Planning | |
| Autor: Mintzberg, Henry | Precio: $420.00 | |
| Editorial: Free Press | Año: 1994 | |
| Tema: Planeacion, Estrategias | Edición: 1ª | |
| Sinopsis | ISBN: 0029216052 | |
| In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the press that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron -- that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and so dramatically. | ||
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